Drive-time radio ads target women

According to the U.S. Census Bureau and an analysis of data from the American Community Survey, women commuting to work in Lincoln, Nebraska surge out in force after 7 a.m. By 7:30, there’s nearly 15,500 women leaving for work, compared with roughly 13,000 men. A recent news story in the Lincoln Journal Star says neighborhoods across Lincoln say goodbye to 36 percent of the area’s working women between 7 a.m. and 8 a.m. with traffic counts falling by roughly half after 8. By 8:30 a.m., the daily migration has all but ended.
Anyone wanting to reach this demographic should play close attention to this data. Think radio is dead? Not even close. Imagine the opportunity to capture the attention of this buying public for a few minutes each day – anywhere from 20 to 34 minutes according to the study.  The smart marketers will review their budgets and include more drive-time radio, especially if you want to reach women in the marketplace.

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In the summer of 2009, wind energy was a foreign topic to most Nebraskans. Just one year later, it’s a topic making headlines and generating excitement about the possibility of Nebraska becoming a powerhouse in the wind energy industry.

Parsons Marketing | PR | Design of Lincoln, Neb., has been instrumental in putting wind energy on the map, according to Tim Geisert, president of the newly formed Nebraska Energy Export Association. The NEEA includes representatives from the Nebraska Farm Bureau and Nebraska Cattlemen, and others who want to maximize opportunities to develop a uniquely abundant natural resource in the state and revitalize communities.

“Parsons’ ability to create a buzz was significant,” he said. “There’s a lot of interest now. Nebraska has an ‘open for wind energy development’ sign on the front porch and people are showing up.”

Nebraskans are looking to the state’s wind energy potential and so too is the world, said Gov. Dave Heineman. “International companies are fostering new employment opportunities and inspiring new generations to call Nebraska home.”

The first task at hand for Parsons Marketing/PR/Design, which was brought on board by NEEA attorney Andy Pollock, was to develop a strategy to create awareness about the opportunity Nebraska was missing to produce renewable energy and create jobs.

“A recent study shows that Nebraska ranks fourth in the nation for the greatest energy potential from wind power, but is 22^nd in the nation in actual production of wind energy,” said Pollock. “Parsons helped form, manage and brand the NEEA to bring interested parties together and develop a platform to begin educating the state about the incredible wind energy opportunities that were passing us by.”

By creating a groundswell of interest and support across the state through traditional and social media outreach, marketing, informational town hall meetings and government relations, Parsons’ strategy garnered the support needed to pass LB 1048, a 2010 bill designed to attract wind energy companies.

“Dan Parsons’ extensive experience in communications and his connections with community leaders and lawmakers across Nebraska were invaluable,” said Geisert. “He brought a high level of professionalism and credibility to our efforts.”

Recently, Parsons organized a media tour on behalf of a potential wind development project in Western Nebraska.

“It looks like your communication went around the world,” said Bud Leigh, president of Green Oak Renewables in Bad Axe, Michigan. “I have received comments from Denmark, The UK, South Korea and even the TV 5 nightly news in Saginaw, Michigan.”

Parsons Marketing |PR |Design looks forward to continuing its role in marketing and promoting wind energy in the state.

“Nebraska is our home; we’ve raised our family and grown our business here,” said Parsons, CEO. “We have a vested interest in helping our state take advantage of an abundant, clean energy source that will benefit not only our state but our nation.”

Parsons Marketing |PR |Design has the experience and knowledge to provide public relations, marketing and advertising services to wind developers, investor groups, manufacturing, and others who are interest in the promising future of Nebraska wind energy, he said.

Coming This Fall!

Click here to learn more:  http://eepurl.com/L3V5

Country Western superstar Loretta Lynn once said: “You either have to be first, best or different.”  In the world of marketing and public relations, truer words have seldom been spoken.

At a recent Chamber of Commerce Executive Roundtable session, I presented a talk on personal branding called Brand Camp.  We explored tips and advice on becoming a thought leader in the marketplace.  The group, made up of CEOs, managers, and other leaders in the community, wanted to know what a personal brand is and how to create their own unique identity in the marketplace.

Your personal brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.

Let’s face it, your customers are more likely to buy your product or services if they feel they personally know the person behind it.  Think of it this way; when you walk into your favorite neighborhood pub or restaurant and the chef or owner greats you by name how does that make you feel?  Are you more or less likely to come back?  Are you more or less likely to tell someone about your experience?

Top five tips on how to stand out in today’s marketplace by developing your personal brand:

1.  Tell your story – fun & interesting.  What do you do best? What sets you apart?

2.  Remember it’s about building relationships

3.  Be consistent with message and image

4.  Identify then laser target audiences using social media, integrate with traditional marketing tools

5.  Learn more, find an expert, sign up for a seminar

Small business owners, entrepreneurs and future entrepreneurs, all have the opportunity to build long-lasting and trusting relationships with their customers and others in the marketplace by building a personal brand.

And with the advance of social media tools like Facebook, Twitter, and YouTube, your personal brand can be communicated to targeted audiences.  Remember, customers are more likely to use a product or service they feel aligned to, comfortable with if they know the person behind it.

Want to learn more?  Sign up to receive information on the next Brand Camp:  http://eepurl.com/L3V5

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